How Can You Increase Profit and Creativity? Increase the Diversity on Your Teams

 January 28, 2019

How Can You Increase Profit and Creativity? Increase the Diversity on Your Teams

As I have written before in various past Monday Memos — Want to Avoid Dove’s PR Diversity Disaster and Are You Making Google’s Mistakes? How to Avoid Their Current Diversity Dust-up — if you want to increase both profit and creativity, the research shows that diversity is key. New research continues to affirm this assertion.

Increase creativity: Creativity increases when scientists have more diverse teams, as do citations and prestige. The same holds true in music, business, fashion, and other fields.

Increase financial success:  Many different studies have also shown that diverse companies are more financially successful. Companies in the top quartile for racial and ethnic diversity are 35 percent more likely to see better financial returns than their competitors.

In addition, a company’s earnings before interest and taxes rise an average of 0.8 percent with each 10 percent increase in racial and ethnic diversity on a company’s senior executive team. Over a three-year period,

diverse companies see 2.3 times higher cash flow per employee than non-diverse companies.

What Should You Do?
  • Continue to advocate for more diversity:  Make the social justice case (this is the right thing to do), as well as the business case.
  • But…don’t forget the inclusion:  If you just throw people together without working on inclusion issues, they may not manage conflict well, nor mesh well enough to get the work done.
  • Encourage unconscious bias and other diversity work:  We all have biases, especially unconscious biases. Without reflecting on our own biases, as well as encouraging everyone to interrupt bias when they see examples, teams may fester and create more problems than they solve.

What Do You Think?

Does your organization emphasize civility? What is the bottom line impact for you?

Did You Know

In addition to diversity and inclusion workshops, we also offer workshops and consulting focused on unconscious bias.

Call or write us at: 303-216-1020 or
Learn more about our training offerings and check out our team members at:
Be sure to read Lynne’s book “The Power of a Good Fight”  and learn to embrace conflict to drive productivity, creativity, and innovation.
  
Workplaces That Work | (303) 216-1020 | lynne@workplacesthatwork.com
3985 Wonderland Hill | Suite 106 | Boulder, CO 80304