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Want to Have a 100% Glassdoor Rating? Here’s How
Most organizations track their reputation on Glassdoor https://www.glassdoor.com/index.htm that ubiquitous website that allows employees to rate their own organization. While not a perfect science in tracking employee engagement and culture, the site is undoubtedly popular with job hunters and current employees alike. 
Disgruntled employees can post false or misleading reports but in the current market
with more open job slots than available employees, you need to be sure that you do everything feasible to protect your rating. We’ve done internal focus groups and surveys for companies to find out if their Glassdoor ratings are an accurate gauge of employee concerns and if they’ve found the process of using an outsider to be a useful tool, since employees tend to trust the process more readily.
Do you have a 100% approval rating? Here’s how one CEO managed to ace the test.
What Should You Do?
- Follow these rules. Manny Medina, a CEO who founded a fast growing tech company after stints at Microsoft and Amazon, achieved a 100% rating by following three, easily duplicated rules.
- Say hello. Medina says hello to everyone, every morning with a “fist bump” and a smile. Smiling boosts your brain chemistry and the recipient’s and, of course, costs nothing. While Medina has 300 employees and you may have many more, you can spread the cheer and encouragement with your own team and everyone else you meet.
- Learn names. Medina knows the names of all 300 of his employees and greets them by name. You may not be able to do that with all your employees, yet you can greet as many as possible. Bonus: you’ll certainly improve your memory by doing so! I’ve written before about the co-founder of Southwest Airlines, Herbert David “Herb” Kelleher, http://www.workplacesthatwork.com/newsletter-attracting-and-keeping-the-best-employees-what-really-works/ and my experience trying to sit down and have lunch with him while he greeted the entire room by name and with various anecdotes about their life. He was famously adored.
- Send an engaging memo. Medina sends a weekly memo every Monday to all employees, outlining what he did the previous week and what he learned. His writing is personal and inspirational and the company’s internal surveys show that 97% of employees read his address.
- Pay attention. Have someone track your rating on Glassdoor, and use that information as a part of your assessment about employee satisfaction and engagement. Have someone track comments; if malcontents are spreading false or misleading information, respond with the facts. If your ratings are truly terrible, have someone from the outside interview and survey current employees to determine what’s wrong with your culture.
 Did You Know
Our management and leadership development classes and coaching sessions help people learn how to engage and inspire.
Call or write me to discuss your options at: 303-216-1020 or Lynne@workplacesthatwork.com
Learn more about our training offerings and check out our team members at:
Be sure to read Lynne’s books
“We Need to Talk” Tough Conversations with Your Boss
and “We Need to Talk” Tough Conversations with Your Employee
and learn how to tackle any topic with sensitivity and smarts.
 
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May 28, 2018
