Want Someone to Really Change? Don’t Scream

 Want Someone to Really Change? Don’t Scream

Does outrage work?  We are surrounded by outrage in social media, on cable TV, and sometimes with our own friends and family. It’s easy to take on outrage as a habit, to become upset about things over which we have no control.

Why We Like Outrage:  Social scientists tell us that outrage activates the pleasure centers of the brain, giving us the same surge of pleasure that we receive from chocolate or cocaine. Because of this phenomenon, it’s easy to see why many people seem to triggered and angry so much of the time.

Is Outrage Effective for a Leader?  As leaders, we may be tempted to use outrage to rally the troops, or to encourage change, but does this work? The research says no. As Shankar Vedantam, the host of NPR’s Hidden Brain reasons, this makes intuitive sense: “When was the last time you changed your mind because someone screamed at you?”, he asks.

What Should You Do?

Lay Out the Case for Change:  Whether it’s individual or cultural change, people want facts, they want to know the why behind the change. And, they especially want to know what tools they’ll be given to manage their own work during change. Harping – especially in an outraged way — on the big vision isn’t likely to move your folks. What does work is making sure they understand the resources and support they’ll receive to grow in the new direction.

Use Empathy:  Your associates will respond to empathy — the idea that you understand who they are and where they are coming from. Without that, real and long-lasting change is unlikely to happen.

Sustain the Message:  Groups become cynical if they are bombarded with constantly changing goals and expectations, the “flavor of the month” problem. Make sure that you will be willing to stick with the change over the long haul.

For more articles on inspiring change go to:
Want to Change Your Employees’ Minds? Forget Facts!
What’s the #1 Tool to Make Sure Your Vision Becomes a Reality? Surprisingly, Checklists!
Want to Inspire Others as a Leader? Just Smile!

What Do You Think?
What do you find has inspired people to change?  Call or write us at: 303-216-1020 or Lynne@workplacesthatwork.com